Offering Memorandum - Sample Project

Project Type: Branding / Marketing / Typography / Illustration
Programs: InDesign / Illustrator / Photoshop
Description: This project shows a sample of an offering memorandum (OM). An OM is a key legal document used in the private placement of commercial real estate. The OM provides buyers with information about the property and the offering, protects the Sponsor from potential liability, and serves as a tool for winnowing down the pool of bidders.

Using branding that follows the property, a book is created to show the buyers’ property information using illustrated maps, graphs, floor plans, and tables. Throughout the book, there are important numbers highlighted with custom icons to represent the statistics. The branding used in the book is what helps the buyers get a feel for the property and is shown in the entire book by creating all the graphics to be custom to the property.